With a change of ownership the Optique Double Bay business opted for a makeover that would optimize boutique space, reflect the luxuriousness of its imported eyewear and yet not alienate an existing clientele. Using the concept of the ‘lightbox’, we enhanced the streamlined, clean lines of the existing store, finishing it in bright white and calibrating lighting so that it would be at once intense enough to illuminate the product, but still flattering for the client during fittings. All 800+ models of frame are displayed, ensuring a tantalizing array. Custom-made lightbox window displays face busy arterial New South Head Road, drawing the eye (and the customer) in.
SMART DESIGN STUDIO ARCHITECTURE FROM THE INSIDE OUT